Building a Successful Social Media Strategy
Social media has been termed as the fastest growing marketing tool as it gives companies the power to access millions of customers at the mere touch of a button. With over 91 percent of internet users using at least one social networking tool, it has become imperative for every business to develop an effective strategy. Below are some key steps towards developing an effective social media strategy for your business.
Set Your Goals
The launch of a strategy is similar to any other marketing strategy. Make sure that you have identified what exactly your goals are before you an open an account on any social media. You must know that social media is a long-term strategy aimed at building and strengthening relationships and brand identity and not a quick selling marketing gimmick.
Come Up with a Plan
The marketing plan should include selecting the number of social networks to get started with, determining the frequency of updating the accounts and deciding on whether the updates will be announcements or conversations. You also have to think about how to integrate your social media strategy with your overall communication strategy of your company.
Identify Your Niche
Twitter, Facebook, LinkedIn, Stumble Upon, Reddit; the list keeps growing each day. Each the network has its pros and cons and opportunities and threats. It is essential that you do some research and determine the system that will work best with your target audience. You must keep in mind that your niche will vary depending on whether your business is local, regional, national or international.
Appoint a Social Media Manager
If you are well financed it is preferable that you appoint a social media network manager with previous experience to take care of the regular updating of the various social networks. On the other hand, if you lack the finances, you can appoint some of your employees who are familiar and comfortable with the domain to handle the task.
It can be termed as the most crucial aspect of social media strategy. Your connections are the main influence you have in building and nurturing a positive corporate image. Make sure that you engage with your contacts on both online and offline platforms.
Keep track of essential statistics like the number of updates, new followers or fans added, the number of feedback or comments and any other important actions that were taken. You must measure and analyze these vital metrics against your social media goals on a weekly or monthly basis.
When it comes to social media strategy, you must note that there is no precise science involved. The strategies will vary depending on the business type and the industry.